Outcomes Research    [back to top]

Everyone seems to be asking for outcomes evidence. Yet not everyone agrees on how to define or measure outcomes. We can get so bogged down with documentation, that we often lose sight of impact. Our outcomes research expertise demystifies the process and helps you define relevant and achievable goals. We can help you understand unexpected outcomes and identify ways to refine future endeavors.   

• What outcomes did we achieve?
• What outcomes could be influenced?
• Are there other outcomes that should be considered?
• Can these outcomes reasonably expect to change given the intervention?

Business Decision Support    [back to top]

Making business decisions begins with asking the right questions. But it seems that scientific inquiry sometimes dictates restrictions in how these questions are answered. We outline exactly what can – and cannot – be answered with available information. If necessary, we design original research to get answers. No matter the solution, you will always know what’s at stake for any option we propose.  

• How will my clients react to this change in business structure?
• How can I adapt to this shift in resources?
• What impact will this policy have on my business practices?
• When is a good time to launch?
• What’s the best way to demonstrate this product’s effectiveness?

Marketing Research    [back to top]

Many vendors offer patient-level data, but few offer the big-picture that’s needed to understand reasons behind patterns. Our powerful studies combine administrative data with consumer and physician survey data to describe what’s driving behavior. And you get the results when you need them – not a year later when the manuscript is finalized.

• In what sort of environment are we launching our new product?
• Why didn’t physicians and consumers embrace our product as we had anticipated?
• What data sources exist that will help locate my target market? How do I tap them?
• How can I expect this market to evolve over the next five years?
• What’s the incentive for consumers to act?
• What gets physicians’ attention in such a crowded market? 

Evaluation    [back to top]

We use our evaluation tools to help you determine what’s going well and what could be working better. We begin with a bird’s-eye view of stated project goals and make sure your strategy is grounded in a theoretical framework. Then we use the best evidence and measures to make assessments. The result is understandable, actionable information that tells you exactly where you stand.

• Is your program or project having its desired effect?
• If so, how big is the effect? If not, why not?
• How could you focus resources more optimally?
• If your goals weren’t reached, could there perhaps be a problem with how it was implemented?
• What is going on in the market that could inform refinements?

Quality Improvement   [back to top]

Influencing provider practice patterns and patient health related behavior requires sophisticated know-how of behavior change technology. 

• How can I improve patient-treatment outcomes and efficiency?